propercorn proposal

The problems I aim to solve are:

1. to communicate the 'Propercorn' brand to an audience who are 'time poor'

2. to keep in line with the ethos that 'Propercorn' is 'done properly'

3. to find a way to bring the 'brand to life' outside of the packaging

In order to solve these problems I will:

1. design a form of communication that is eye catching and alluring to the young and busy audience

2. research into similar ways advertising has been done in an outside environment, and see how particular places can be used as a tool for communication

3. use the results of the research to inform how I create the end product that solves the problems initially set out by the brief

I will be aiming to communicate:
1. the brand of 'Propercorn'

2. promoting the healthy, 'guilt free' aspect of the popcorn

3. communicating the vibrant, creative thinking behind the popcorn

To an audience of:
1. 20-35 year olds

2. they live in the city, have busy work schedules, are young professionals

3. they are health conscious