more presentation boards (propercorn)

We organised the recent development work we had done into some more presentation boards for another crit

CRIT NOTES

effectiveness of proposed concept

- stays true to the brand while further promoting it, plays with existing colour palette

- very practical response

- works well with design

has thought of ways to extend the design to different locations in shops

- narrow down your ideas into a more final concept

does proposed response solve identified problem in brief

- successfully shows propercorn off as a light snack/guilt free

- makes it seem like a healthier option

- promotes 'done properly' with the growing and nature aspects of design

- considered daily touch points of customer

- needs more consideration for the context of where this will be shown; it is much more niche than just a supermarket, who is really their demographic?

- maybe consider the audience's age range in the design

appropriateness of response to audience/context

- shows it as  more healthy but flavoursome snack

- the nature aspect has connotations of healthy

- considers daily touch points

- audience could maybe be considered more

visual quality/content in design

- nice chillies

- point of sale displays are very good

- good consideration of dimensions

- the colour; it matches the packet designs and links them to nature

- the compositions fits well ad is visually pleasing

- the stand designs are in context

- will you have to include text or the logo?

- get a more finalised design

presentation of work: quantity, quality and appropriateness (visual and text based)

- a lot of good information

- lots of contextual research

- good visual information, but should be organised so it is really clear and snappy

- well thought out, boards are split into clear sections of thought

- annotations are informative, show what I have been planning

- extensive presentation boards

suggestions

- do you need to show development for proposing ideas?

- be a lot more clear with what you are trying to do through presentation

- could be more concise

- more final ideas

- neater resolutions

- include sizes of the banners/stands?

- make your final proposals clear from the ideas and development

I now need to go back, decide on a medium to design the stands and posters out of, then place them into the stand design and refine them.