After analysing the brief enough to know what we are being asked to do, it was a good idea to re-write the brief into something a lot more concise and to the point that stated exactly what I am planning to create in response to the brief.
BRIEF
A campaign communicating the brand of 'Propercorn', advertising the different flavours and the fact that it is 'guilt free' and a healthy snack, and also to promote these aspects in places that will connect with the audience.
PRODUCT
- posters
- banners in shops
- shop window mural
- illustrated stand for the popcorn
TONE OF VOICE
- lively
- vibrant
- fun
- flavour
AUDIENCE
- women; young and busy
- health concious
- people who go to the gym, whole food stores, use public transport
CONTEXT
- propercorn is branding itself as arty, stylish, healthy and so wants to be seen in related places
- such as; art house cinemas, health food stores, london fashion week, selfridges, topshop
CONSIDERATIONS
- key area is the 'in-store' environment
- also places that the audience will be; consider journey to work, daily errands
MANDATORY REQUIREMENTS
- be faithful to the brand
- products need to be commercially viable
- focusing on in-store environments is preferred
DELIVERABLES
- a campaign
- advertising that will catch audience during their everyday lives
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